Zappos SEO Bait and Switch

Shame on Zappos and shame on Google for not catching this and knocking them out of #1. While searching for a pair of new shoes I wanted to purchase, I of course went to Zappos first to check if they had them. They didn’t. Checked a few more of my usual stores, nada. Then I proceeded to Google in hopes of stores carrying this particular shoe in stock. Lo-and-behold, the sitting in the number 1 spot is Zappos!

Zappos SEO Bait and Switch

I thought, oh man I must have missed it when I checked. Yes, now I can buy my shoes at the store I purchase all shoes from. I clicked and then…

Zappos Bait and Switch

What the hell, a Zappos search page with my Google query in the search bar? This is classic SEO bait-and-switch. If you notice the Google SERPS, Zappos indicated their TITLE tag was “Chuck Taylor Classic Boot Low Sneaker | Shipped Free at…” and their URL was “” This was all indicative of an actual product page where I could purchase the item I was searching for. Instead, they’ve gamed the system to still rank #1 for people searching for shoes they don’t actually carry. Google, let me ask you, isn’t the point of your search algorithm such that people should be able to find what they’re looking for, whether it’s information or ecommerce? But you’re ranking Zappos so high for search terms related to shoes, and the actual Zappos page is absolutely useless. I vote a penalty to be handed out. Zappos is gaming the system, pure and simple.

You may have noticed Sears, which is ranked #2 is doing the same thing, however, they’re at least transparent in their displayed URL so you know beforehand that it’s going to be a search query on their website. Zappos, have you no shame? So desperate for orders, you had to resort to these tactics? C’mon.

Easily Convert Images to PDF Using Automator

Quick tip for those looking to convert images you have into PDFs. There are a bunch of apps available, but did you know you could easily make your own using OSX’s Automator? Automator is a tool that allows you to create apps that performs a variety of tasks and it’s all built into OSX. Once completed, you’ll have an application sitting on your desktop and you’ll be able to drag and drop images onto this application and it’ll immediately convert and create a PDF from the images you’ve selected. Let’s get started.


1. Start Automator within your Applications




2. Select “Application” from the wizard


automator wizard


3. Scroll down the list of tasks and drag “New PDF from Images” to the right panel


automator pdf from images


4. You should see a screen that looks like this. Edit the filename output and output location if you wish.


automator application


5. Save it!

That’s it! Now you have this application sitting on your desktop and anytime you need to convert images to PDF, just select your images and drag and drop them onto this application. A PDF will instantly be created and placed on your desktop. PRO TIP: You can also drag and drop PSDs to this app and it’ll create PDFs out of your PSDs. Cool, eh?

How to install OpenVPN Access Server on your VPS

So you’ve decided to run your own OpenVPN instead of going with VPN provider. Props to you! There’s nothing more rewarding than setting things up yourself and learning as you go along. Installing OpenVPN using Access Server is actually quite simple and I’ll outline how to do it below.

1. Install the operating system of your choice on your VPS. For this tutorial, I’m going to be using Debian.

2. Remember to update your system before you proceed. For Debian/Ubuntu variants:

apt-get update && apt-get upgrade

For CentOS:

yum update -y

3. Download the OpenVPN Access Server software package for your linux distribution and make note whether your system is 32 or 64-bit. Since I’m using Debian 32-bit, I’ll download their Debian 32-bit package.


You can find all their software packages here.

4. Install Access Server

dpkg -i openvpn-as-2.0.10-Debian7.i386.deb

5. That’s it! In your console, you should see that OpenVPN Access Server was successfully installed and it’ll tell you the URL for your control panel to manage OpenVPN settings. If you missed it, it’s just the IP address of your VPS on port 943 slash admin, e.g.

See, simple.

Keep in mind that the free license of OpenVPN Access Server grants you to have 2 users maximum. If you have DD-WRT or Tomato firmware on your router, you can connect with your router and it’ll only count as 1 user and yet you’ll be able to share the connection with all your devices.

Did I miss anything? Let me know!